Who We Are

Dallas Cash for Gold (“we,” “us,” or “our”) operates the website https://dallascashforgold.com/. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or engage with our gold purchasing services. By using our site or services, you agree to the terms outlined in this Privacy Policy and consent to the collection and use of your data as described below.

Information We Collect

Website Visitors

When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our site, we collect information about the individual web pages you view, what websites or search terms referred you to our site, and information about how you interact with our site.

Contact Forms and Inquiries

When you contact us through our website forms, email, or phone, we collect information such as your name, email address, phone number, and any details about your gold items or questions. This information helps us provide accurate valuations and respond to your inquiries effectively.

In-Person Transactions

When you visit our location for gold purchasing services, we collect additional information required by law and for business purposes, including:

Valid government-issued photo identification
Contact information (name, address, phone number)
Details about gold items being sold (description, weight, karat)
Transaction records and payment information
Digital photos of items purchased (as required by local regulations)

Comments and Reviews

When visitors leave comments or reviews on our site, we collect the data shown in the comment form, along with the visitor’s IP address and browser user agent string to assist with spam detection. If your comment is approved, it will appear publicly along with your name.

How We Use Your Information

We use the information we collect to:

Provide accurate gold valuations and purchase quotes
Process transactions and maintain required business records
Communicate with you about our services and respond to inquiries
Comply with legal requirements for precious metal dealers
Improve our website and customer service
Send periodic emails about our services (with your consent)
Detect and prevent fraudulent activities

Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. Cookies are small data files that are placed on your device when you visit our website.

Essential Cookies: These are necessary for the website to function properly, such as remembering your preferences and maintaining security.

Analytics Cookies: We use Google Analytics and similar services to understand how visitors interact with our website. This helps us improve our site’s performance and user experience.

Marketing Cookies: With your consent, we may use cookies to deliver personalized advertisements and track the effectiveness of our marketing campaigns.

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our website.

Legal Compliance and Record Keeping

As a precious metal dealer, we are required by federal, state, and local laws to maintain detailed records of all transactions. This includes:

Maintaining transaction records for periods specified by law (typically 3-7 years)
Reporting certain transactions to appropriate authorities
Verifying customer identity and maintaining identification records
Cooperating with law enforcement investigations when legally required

These legal requirements mean that some personal information related to transactions cannot be deleted upon request, as we must retain it for compliance purposes.

Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties for marketing purposes. However, we may share your information in the following circumstances:

Service Providers: We work with trusted third-party companies that help us operate our website and business, such as payment processors, web hosting services, and analytics providers. These companies are contractually obligated to keep your information confidential.

Legal Requirements: We may disclose your information when required by law, such as:

Compliance with court orders or legal processes
Cooperation with law enforcement investigations
Reporting requirements for precious metal dealers
Protection of our rights, property, or safety

Business Transfers: In the event of a merger, acquisition, or sale of our business, customer information may be transferred as part of the transaction.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure data transmission using SSL encryption
Regular security audits and updates
Restricted access to personal information on a need-to-know basis
Secure storage of physical records in locked, monitored facilities
Regular staff training on privacy and security procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for different periods depending on the type of information and legal requirements:

Website Data: Information collected through our website (contact forms, comments) is retained as long as necessary to fulfill the stated purposes, typically 2-3 years unless you request deletion.

Transaction Records: Due to legal requirements for precious metal dealers, transaction records and related personal information are retained for the period required by law, typically 3-7 years from the date of transaction.

Marketing Communications: If you subscribe to our marketing communications, we retain your contact information until you unsubscribe or request deletion.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access: You can request to know what personal information we have about you.

Correction: You can request that we correct inaccurate personal information.

Deletion: You can request deletion of your personal information, subject to legal retention requirements.

Opt-Out: You can opt out of marketing communications at any time.

Data Portability: You can request a copy of your personal information in a portable format.

Please note that some rights may be limited by legal requirements for precious metal dealers. We will explain any limitations when responding to your requests.

Third-Party Websites

Our website may contain links to third-party websites or embedded content from other sites. We are not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before providing any personal information.

Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

Updates to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Athens Marketing LLC
6009 W. Parker Rd, #149-960, Plano, TX 75093
info@athensmarketing.io

For privacy-related inquiries, please include “Privacy Policy” in the subject line of your email.

This Privacy Policy was last updated on [Date] and is effective as of that date.